SodaStream’s pullout from the West Bank was part of a domino effect that would see more companies sever interests to spare their bottom line. “This is a clear-cut BDS victory against an odiously complicit Israeli company,” said Omar Barghouti, a co-founder of the movement. He said it would continue to target SodaStream because its new factory is located in an area where Israel has in the past proposed to resettle Bedouin Arabs. The company employs more than 300 Bedouins.
After years of growth SodaStream’s revenue dropped drastically in 2014 and its stock price continues to fall.