Last week, Israeli bulldozers as well as heavily armed Israeli police and soldiers stormed the Palestinian neighborhood of Silwan in occupied East Jerusalem, in apartheid Israel’s latest round of Palestinian home demolitions.
In Silwan, just as in Sheikh Jarrah and across historic Palestine, Israel is carrying out a decades-long policy of gradual ethnic cleansing through settlement expansion. At the same time, it violently represses Palestinians trying to save their homes and livelihoods.
What does Puma have to do with this?
Just north of Silwan and Sheikh Jarrah is an official Israel Football Association (IFA) pitch. The IFA includes a number of teams and pitches in illegal Israeli settlements that force Palestinian families from their homes.
Puma is the IFA’s main sponsor. Not only that, just over 1 km away sits a swanky outlet of Puma’s exclusive distributor in Israel, Factory 54, built on occupied land in violation of international law.
